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Week 7 - Ideation

Updated: Jun 6, 2022

This week our tasks were very interesting, we were asked to perform 2 tasks:

1. Continue and share one scenario of the perfect assistant and 3 products of ‘copy from the best’ exercises.

2. Create a detailed scenario. Include the persona, motivation, context, interaction with the technology, and outcomes.


To accomplish the first task, we chose four apps that we love and use daily -


Pinterest:

Bubble:


Lime:

Canva:



Next, we dove into our detailed scenario for this week's second mission, This process led us to write a scenario based on making a "copy of the best".


The baby wakes up crying in the middle of the night and Rotem has to breastfeed her in the small hours of the night, her husband sleeps because he has to get up for work in just a few hours. Rotem thinks of all the people who sleep their night properly and is jealous of them, everything is deserted and quiet around her, she feels very lonely. Suddenly, while peeking to see the time on her phone, Rotem receives an alert "We are all awake, join the celebration" Immediately a tiny smile appears on Rotem's face and a sense of small relief.
While breastfeeding the baby, Rotem thinks about what she can do in order to pass the time and make the loneliness disappear, she opens the app and immediately gets a text that says:
("we are so excited you are here with us again...") on the app’s landing page Rotem gets recommendations for her (based on big data collected on Rotem When registering for the app). The app offers her to chat with other girls who are also awake in the middle of the night with her, she can contact one of the girls individually, watch mindfulness videos and breastfeeding videos. In addition, it presents a map that shows all the women who are connected and awake at the moment and their geographical distance from each other. Rotem enters the map and sees that there are another 100 women awake right now with her and now she knows she is not alone. Rotem knows there are so many women in the same situation. She enters the group chat and sees that Michal who lives 10 minutes away from her has just recommended a video for breastfeeding that she watched a few nights ago and she decides to take a look.
The moment has finally arrived, and the baby has fallen asleep, Rotem sends in the group chat "Good night girls, it comes me down to know that you are here with me and I am not alone". She selects mindfulness music that turns off after 10 minutes and falls asleep with a big smile on her face. She wakes up the next morning and gets into the same routine when her husband gets ready for work and she is with the baby, changes her clothes, and starts breastfeeding again. her baby is crying again and she cannot understand what is bothering her and feels very frustrated. She receives an alert on her phone "Tell me how you feel this morning?" She enters the message where 5 smiley faces appear which describe different moods. Rotem’s morning was challenging, so she feels down, and chooses a sad smiley. The app detects that Rotem has been choosing sad smiley for the past 5 days and sends an alert to her mother "maybe you should visit".


We're very excited about the scenario we have prepared and look forward to our next mission :)

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